Biography
William Bitibiri is a digital football journalist for Sky Sports, covering the Premier League, European football, transfer news and more.
He contributes features, analysis, exclusive interviews and match reporting for Sky Sports' digital platforms, as well as on-camera reporting for Sky Sports News, where he has led coverage of the Baller League.
In 2023, William was named on the Football Blacklist in the 'Ones to Watch' category. He was then nominated for Young Talent of the Year (On-screen) at the Broadcast Sports Awards in 2025.
William joined Sky Sports in 2023. He previously worked at Crystal Palace as a matchday reporter, talkSPORT, BBC Radio 5Live Sport and the Premier League, while also founding a blog and podcast with a following of more than 100,000 across social.