England chief Hugh Morris has voiced his concerns over the use of Twitter by players.
England managing director concerned over use of social network
England chief Hugh Morris has voiced his concerns over the use of Twitter by players.
Posts on the social media network have already landed Kevin Pietersen and Tim Bresnan in hot water, while Graeme Swann is a regular 'tweeter'.
But Morris admitted it was an 'utter nightmare' for those trying to run the game.
"I kind of get Twitter... it's a great medium for pushing out good messages when it is done really well," said Morris.
"When it's done poorly it is a complete and utter nightmare for those of us trying to manage and lead teams.
"It is like giving a machine gun to a monkey. It can be fantastic or it can be an absolute disaster too."
Strategy
Meanwhile, Morris revealed England's management of players' wives and girlfriends (WAGS) played a big part in England's retention of the Ashes last winter.
He said the WAGS were given a detailed strategy to help them deal with the players being on the road for so long during the year.
"We have a great set of wives and girlfriends and at the end of the summer of 2010, Andy Flower, Andrew Strauss and myself invited all the girls to a dinner," he added.
"What we wanted to do was manage their expectations. Our guys are away for massive periods of time, 260 days a year in a hotel room.
"It is really important the girlfriends, the wives and the families go down and see them but at the appropriate time, that's absolutely critical.
"We were going to Australia to win cricket matches and we wanted to get that
firmly imprinted on everyone's brain.
"So we spoke to the girls, told them how we were going to look after them and
the kids at Christmas time, that Father Christmas would be there, and that
everything would be there.
"We asked the girls to help their husbands and their boyfriends beat
Australia. It was a really good and a really positive meeting."