Luke Littler has asserted himself as one of the faces of darts during an incredible start to 2024, which has also amounted to heightened publicity away from the oche - watch Week Eight of the Premier League in Dublin on Thursday March 21
Friday 15 March 2024 14:14, UK
The PDC are working to ensure Luke Littler receives the appropriate support behind the scenes amid his staggering rise to stardom, says chief executive Matt Porter.
Littler's immediate impact at the oche has emerged as one of the most high-profile stories across sport after the 17-year-old burst onto the scene by reaching the final of the World Darts Championship at the beginning of the year.
He has since hit nine-darters on the way to winning the Bahrain Masters and Belgian Darts Open, while also featuring in his first season in the Premier League.
In doing so he has become one of the faces of darts, his early success warranting strong attention from multiple mainstream news outlets.
"What's been really positive is Luke's recent wins are going to help his schedule because it will reduce the number of qualifiers he has to play in which will be good for him," Porter told the Love the Darts podcast.
"The media demands are high, still getting a lot of requests for high-end content. We saw him on The Jonathan Ross Show, he's doing Comic Relief, there are a lot of A-list people that want to speak to Luke which is great for him and great for darts and it's important that is managed properly.
"His manager Martin [Foulds] is excellent, his family are very supportive, we're involved and it's a team effort really just to make sure everything is geared around giving him the optimal opportunity to be the best he can on the oche and just get enough rest and time to himself to be a normal 17-year-old as best he can away from that.
"It's early days, it's hard to think we're only three months into the Luke Littler story but who knows how long it might last?"
Littler threatened to add to his remarkable ascent on Thursday night when he came inches from chalking up yet another nine-darter during his match against Michael van Gerwen.
Gary Anderson is among those to have been vocal about the importance of allowing Littler the freedom to play without mounting pressure, while the teenager's rising stock was perhaps also reflected recently by criticism of supposed 'arrogance' from German opponent Ricardo Pietreczko during his winning European Tour event.
"We've got a full safeguarding policy, we've had a heavy involvement in youth darts for a decade now so we're well versed in dealing with minors," Porter added.
"Not always at this level to be fair, but nevertheless there's a grounding in place and a lot of very experienced qualified people in place, support networks, the PDPA [Professional Darts Players Association] are there, everybody is fully aware of the situation.
"Luke's diary is kind of being managed on a short-term basis because it will change so frequently. We aren't looking ahead to August, September, October, November yet.
"It's very much on what's going to work this month to give him as much chance to play darts as he does to rest from darts."
Premier League Darts continues on Thursday, March 21, in Dublin. Watch live on Sky Sports Action and Main Event from 7pm. Stream darts and more without a contract through NOW.
You can now receive messages and alerts for the latest breaking sports news, analysis, in-depth features and videos from our dedicated WhatsApp channel. Find out more here...
