Skip to content

World Darts Championship: Alexandra Palace to remain as host venue despite Luke Littler effect

PDC chief executive Matt Porter not looking to move World Darts Championship away from Alexandra Palace despite the Luke Littler effect; watch the Premier League Darts every Thursday night up until the Play-Offs at London's O2 on Thursday, May 23 - live on Sky Sports

Luke Littler
Image: Luke Littler has changed the landscape of darts since he burst onto the scene at the World Darts Championship at Alexandra Palace in December

PDC chief executive Matt Porter remains adamant that Alexandra Palace will remain as the venue for the World Darts Championship, despite the Luke Littler effect on the sport.

The 17-year-old has thrust darts into the mainstream consciousness following his breakthrough run to the final at Ally Pally over Christmas.

The PDC has reported a huge increase in viewing figures and engagement since Littler's arrival on the scene and he is set to be the main attraction at the worlds later this year.

But not everyone will get a ticket for the north London venue, which has a 3,200 capacity and has hosted the tournament since 2008, as they sell out in July before even hitting general sale.

Please use Chrome browser for a more accessible video player

We look back at some of the lighter moments from the World Darts Championship 2024

Please use Chrome browser for a more accessible video player

Luke Littler admitted being blown away after hammering his idol Raymond van Barneveld 4-1

Despite the likely demand, the PDC is not considering moving to a bigger venue and are in talks to extend its stay at Ally Pally beyond the 2024/25 edition.

"Ally Pally is an iconic venue, it is a beloved venue," Porter said.

"The World Darts Championship at Ally Pally at Christmas, those three things go together in the same way Wimbledon, strawberries and cream and the summer fit together.

Also See:

"There are certain aspects of major sporting events at venues, which just fit.

"It is a fantastic venue for the event, we bring a lot of infrastructure with us, in terms of the fan village, and not every venue can do that, there is way more to the Ally Pally than the arena where the darts is played.

"But you can never rule out anything going forward because the event is sold out in July even before it goes on general sale.

"It is a phenomenon and it is up to us to maximise the opportunity and the revenue for the players.

"You can't rule it out but you don't want to fix what is not broken.

"It is something that is under constant review but it would take something very special for us to leave Ally Pally."

Littler has 'opened the doors' to a new audience

Luke Littler
Image: Littler featured on the cover of Forbes magazine recently

Littler has changed the landscape of the sport and is already a bigger celebrity than any other player past or present.

He was a guest on the Jonathan Ross Show, featured on the cover of Forbes magazine, appeared on Comic Relief and visited Manchester United's training ground as his popularity soared.

But he is backing that up with his performances at the oche as he won debut titles in the World Series, Players Championship and European Tour while currently topping the Premier League table.

"These are things that wouldn't happen to normal 17-year-olds, so for him to be able to deal with them as well as playing in front of thousands of people is testament to his mental strength and maturity," Porter added.

"Luke has opened up doors to us to a new audience. There is an increase in younger fans, teenage-age and even younger who are now more interested in darts.

"That's through TikTok and Instagram, or on TV.

"It's quite refreshing, it is something we hadn't expected but something we are reacting to quite well."

Please use Chrome browser for a more accessible video player

Speaking on Love The Darts, Laura Turner plays our feature ‘A Night At The Darts With...’, with Laura telling us her dream match-up, which venue gives her goosebumps

Where does the Premier League head next?

Michael Van Gerwen celebrates with the trophy after winning against Gerwyn Price in the final during the Cazoo Premier League Play-Offs. Photo credit should read: Steven Paston/PDC ..RESTRICTIONS: Use subject to restrictions. Editorial use only, no commercial use without prior consent from rights holder.
Image: Michael van Gerwen is the seven-time Premier League champion

The Premier League continues with Night 13 at the M&S Bank Arena, Liverpool on Thursday, April 25, as Luke Littler and Gerwyn Price collide in the opening match of the night.

Reigning world champion Luke Humphries goes head-to-head with Nathan Aspinall, Michael van Gerwen will play Peter Wright for a place in the semi-finals, while Michael Smith and Rob Cross are also in action on Merseyside.

Fixtures: Night 13 at M&S Bank Arena, Liverpool on Thursday, April 25

Luke Littler vs Gerwyn Price
Luke Humphries vs Nathan Aspinall
Peter Wright vs Michael van Gerwen
Michael Smith vs Rob Cross

Ad content | Stream Sky Sports on NOW


Stream Sky Sports live with no contract on a Month or Day membership on NOW. Instant access to live action from the Premier League, EFL, F1, England Cricket, Darts, Tennis and so much more.

Get Sky Sports on WhatsApp!

You can now start receiving messages and alerts for the latest breaking sports news, analysis, in-depth features and videos from our dedicated WhatsApp channel!

Sky Sports WhatsApp channel

Find out more here...

2024 Premier League Darts schedule

Night 13 M&S Bank Arena, Liverpool April 25
Night 14 P&J Live, Aberdeen May 2
Night 15 First Direct Arena, Leeds May 9
Night 16 Utilita Arena, Sheffield May 16
Play-Offs The O2, London May 23

Premier League Darts continues on Sky Sports on Thursday April 25 with Liverpool the next stop on the 17-week extravaganza all the way through to the Play-Offs at the O2 Arena in London on Thursday, May 23. Stream the darts and more with a NOW Sports Month Membership. No contract, cancel anytime.

Around Sky