Haas sign Rich Energy deal
Last Updated: 25/10/18 2:46pm
Rich Energy have signed a deal to become Haas' title partners.
The team have described the arrangement as a 'multi-year agreement', starting in 2019.
Haas say 'the partnership will result in a significant livery change to incorporate the colors of Rich Energy, while the team name will become Rich Energy Haas F1 Team.'
Rich Energy, who describe themselves as a 'premium British energy drink brand' have previously been linked with a bid to buy Force India prior to Lawrence Stroll successfully leading a consortium buy-out.
The group will 'utilize its partnership with Haas F1 Team as the centerpiece of its marketing campaign, exploiting the global platform offered by Formula One to increase its market share in the competitive energy drink sector.'
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