Crabbie's unveiled as new sponsor of Grand National
Thursday 29 August 2013 16:29, UK
Crabbie's has been unveiled as the new official title sponsor of the Grand National and Grand National Festival.
"You'll struggle to find a brand with a closer affiliation to Aintree, the Grand National and Liverpool than Crabbie's parent company, Halewood International, who owned the great Amberleigh House, trained by the legendary Ginger McCain. These are exciting times for all concerned." Peter Eaton, deputy chairman of Halewood International, said: "It has always been the family's ambition to sponsor the Grand National and we are very excited to have this opportunity. "With the joint partnership of Crabbie's, Aintree and The Jockey Club, it's our aim to take the Grand National to another level. "The Grand National is a unique race with massive global reach and represents a perfect partnership for Crabbie's and our UK and international ambitions. "The brand is already enjoying considerable success in the USA, Canada and Australia and is the number one bottled ale in the UK and from a company and family perspective, we are delighted to renew our longstanding relationship with Aintree."