Tuesday 3 November 2015 15:53, UK
Forest Green Rovers have become the first vegan football club in the world.
The Vanarama League Two high-fliers replaced traditional meat pies and burgers on offer at football clubs on match-days with vegetarian food and fish four years ago.
Now the club have stopped selling fish, no longer use cow's milk and even the beer and cider on sale at The New Lawn Stadium is completely vegan.
"As a football club, we stopped serving meat to our players, fans and staff about four seasons ago," said club chairman Dale Vince.
"We've been on a mission since then to introduce our fans to this new world. When you drop the meat and two veg approach, a whole new world of food options opens up.
"The gap between vegetarian and vegan food is actually quite small; it's a step rather than a leap to take. A lot of our food has been vegan for some time now, and this season we've taken the last small step."
