Thursday 9 June 2016 00:24, UK
A special replica World Cup trophy presented to Pele has fetched £395,000 at an auction of his personal memorabilia.
Two of the Brazil legend's three World Cup winners' medals also went under the hammer on Wednesday, selling for well over their estimated price and eventually going for a collective £340,000.
However, the trophy was the most expensive individual lot, with Swiss watchmaking giant Hublot making the final bid for an item which had been expected to fetch between £281,000 and £450,000.
It had been made for the 75-year-old after Brazil's third World Cup victory in 1970 in Mexico.
Pele's medal from his first World Cup triumph in 1958, when he was just a teenager, sold for £200,000 - way over the estimated price of £70,000-140,000.
The other one of the two sold on Wednesday - from the 1962 World Cup win in Chile - reached £140,000.
The items were sold on the second day of the three-day sale held in London but under the banner of Los Angeles auction house Julien's Auctions.
"We are very pleased with the result of the cup," Darren Julien, chief executive of Julien's Auctions, said.
The first day of the auction on Tuesday had not featured such lucrative returns but a pair of football boots he wore in the film Escape To Victory went for just over £8,000.
A portion of the proceeds from the sale will go to Pequeno Principe, the largest children's hospital in Brazil.
