Liverpool sign three-year deal with Malaysia Airlines
Tuesday 11 October 2016 16:05, UK
Liverpool have signed a three-year deal with Malaysia Airlines, who will become the club's official global airline partner.
The club's new partnership replaces the one with another Far East carrier, Garuda Indonesia, which ended earlier this year.
A Liverpool spokesman said: "Liverpool and Malaysia have always shared a special passion for football - when we visited Malaysia on our pre-season tour in 2011 and 2015, the reception was incredible.
"The partnership is a reflection of this bond and we are very much looking forward to a bright future working with Malaysia Airlines."
A Malaysia Airlines spokesman said: "We're delighted to welcome Liverpool FC to the Malaysia Airlines family.
"Both brands have a long and illustrious history with similar cultures rooted around a sense of family. Additionally, Liverpool FC will go a long way in strengthening our brand in the UK, our gateway to Europe."
Malaysia Airlines, the national carrier of Malaysia, was founded in 1937 when the Liverpool-based Ocean Steamship Company merged with the Straits Steamship Company and Imperial Airways.
