Jamie Vardy was most abused England player online at Euro 2016, according to Kick It Out study
Wednesday 20 July 2016 06:23, UK
Jamie Vardy received more direct online abuse than anyone else in England's Euro 2016 camp bar Roy Hodgson, according to a study.
Kick It Out, football's equality and inclusion organisation, has published new research to reveal the total amount of football-related discrimination on social media during Euro 2016.
The organisation's #KlickItOut campaign has been running to raise awareness around the impact of online discrimination and how supporters can report such instances.
The research, conducted by Brandwatch, a world-leading social listening and analytics company, focuses on the volume of discriminatory messages directed towards players and managers at Euro 2016 from June 10 to July 10.
Brandwatch monitored discrimination towards all players and managers from England, Wales, Northern Ireland and the Republic of Ireland, while abuse levelled against five selected players from the other 20 nations was also analysed.
The figures shown below are to be considered as the best estimate of "direct abuse" only.
The estimated instances of discriminatory abuse during the tournament amount to approximately 22,000.
England:
Estimated instances of discriminatory abuse was 9,881.
The most abused English players/manager:
Roy Hodgson: 1,869
Jamie Vardy: 1,394
Dele Alli: 1,050
Wayne Rooney: 998
Daniel Sturridge: 853
Wales:
Estimated instances of discriminatory abuse was 1,994. The most abused player was Gareth Bale with 1,242 instances of discriminatory abuse.
Kick It Out director Roisin Wood said: "The figures recorded during Euro 2016 again confirm that the volume of abuse is completely unacceptable.
"Approximately 22,000 instances of 'direct discriminatory abuse' during the tournament speaks for itself.
"There needs to be collective action from football authorities, the police and the social media platforms, so that everyone in the game - from supporters right up to players and managers - know the consequences of posting discrimination and the impact it can have on victims."
Players from selected nations (not from England, Wales, Northern Ireland or the Republic of Ireland):
Those receiving the highest volume of discriminatory posts were as follows:
France: 4,013
Germany: 1,183
Spain: 550
Players:
Dimitri Payet: 1,911
Olivier Giroud: 1,382
Paul Pogba: 993
Types of discrimination
The distribution of the messages when broken into the different categories of discrimination reads as follows:
Race (28%)
Gender (27%)
Disability (22%)
Sexual Orientation (13%)
Age (5%)
Antisemitism (3%)
Islamophobia (2%)
Gender Reassignment (0%)
England vs Wales:
June 16, the day of the match, generated 2,756 discriminatory mentions, more than any other day during the tournament. Mentions peaked during the match when there was 8.5 discriminatory posts per minute.
Gender Breakdown:
A look at the gender distribution of discriminatory mentions reveals a large proportion of abuse from men. Some 86% of mentions come from men and 14% originate from women.