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Sir Alex Ferguson admits to 'hairdryer treatment' but did not 'rule by fear'

Sir Alex Ferguson of Manchester United appeals for a penalty
Image: Sir Alex Ferguson insists supposed 'hairdryer' incidents happened only occasionally during his management

Sir Alex Ferguson insists he "never ruled by fear" at Manchester United despite revealing the infamous 'hairdryer treatment' happened more than once.

Wayne Rooney claimed in his book there was "nothing worse" than the so-called 'hairdryer treatment', but Ferguson has now lifted the lid on the matter and insists he only ever looked to bring out a positive attitude from his team. 

Sir Alex Ferguson congratulates Wayne Rooney after Manchester United's title win in 2012/13
Image: Wayne Rooney believes there was 'nothing worse' than Ferguson's outbursts

"There was a lot of myth about it. It happened about half a dozen times in 27 years and the players will tell you that," Ferguson said at the World Business Forum in Milan in quotes reported by The Sun.

"The problem for me was if a player answered me back, I headed towards them. That was my problem.

"Jock Stein always said to me, 'Leave it until Monday to talk to them,' but I said I couldn't wait until Monday. So, on a Saturday after the game, I told them exactly how I felt, because we had trained at a level all week that I expected to win every game.

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"I told them exactly the truth and the truth works. All the players understood that and it was never held against me. Then the next day it is pushed aside and I'm prepared to win again. I never ruled by fear.

"Name a Manchester United team that played with fear. My job was to get a positive attitude into that team, for them to express themselves, never give in and enjoy playing for the club. That is sacrosanct." 

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