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Alex Pritchard apologises to Brighton after Norwich U-turn

Alex Pritchard was set to join Brighton before deciding on Norwich
Image: Alex Pritchard was set to join Brighton before deciding on Norwich

Alex Pritchard has apologised to Brighton after deciding to renege on a move to the south coast and sign for Norwich instead.

Brighton held extensive talks with Tottenham to agree a deal for the promising 23-year-old and it is understood the Seagulls were set up to give him a medical on Tuesday night after agreeing personal terms.

But a late move by Norwich saw Pritchard undergo a medical with the Canaries early on Wednesday instead and he was confirmed as a player for Alex Neil on Wednesday.

The former Spurs trainee told Sky Sports News HQ: "I'm not going to lie about it. I had a good conversation with both clubs and I can only choose one. I apologise for what happened.

"I just left home. I wasn't on the M25, I don't know where that's come from. It's one for the gaffer to talk about, not me. I'm a Norwich player, not a Brighton player. It is what it is. It's football. 

"It was a difficult choice. There was interest from both parties. For me it was purely a football decision, and getting to the Premier League, and I'm just here now and can't wait to get started. I think it's the best option for me."

Alex Pritchard has signed a four-year deal with Norwich. Photo: Norwich City FC
Image: Alex Pritchard has signed a four-year deal (Image c/o Norwich FC)

Pritchard rose to prominence on a season-long loan at Brentford during the 2014-15 campaign in which the Bees made the play-offs under Mark Warburton, but his development was hampered by injury last term.

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He was expected to be in the running for a first-team place at White Hart Lane but instead went to West Brom on loan until the end of the campaign before Spurs decided to put him on the market for £8m.

Pritchard said: "My time at Tottenham was great. I'd been there since I was a kid. But now it's time for me to get on with my career and kick on with a big club, cement a place, and get to the Premier League.

"The Championship is tough. When I was at Brentford, we had a run of games where we won eight in a row. That's the challenge you've got to set yourself and grind results out."

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