Tuesday 13 December 2016 14:26, UK
The Football Association has struck the most lucrative England kit sponsorship deal in its history.
Nike, the American sportswear manufacturer, has agreed the terms of a 12-year extension to its existing deal with the FA, which Sky sources understand is worth £400m.
The scale of Nike's backing for the FA - which will encompass all of the England national teams - will mark a modest improvement on the existing deal, which expires after the 2018 World Cup in Russia.
Nike replaced Umbro in 2013, ending an association dating back to the 1950s.
English football's governing body has had to contend with the poor performance of the men's team, with a second-round defeat to Iceland at Euro 2016 following a group-stage departure at the World Cup two years earlier.
Sports industry executives suggested that the size of the new Nike partnership with the FA meant it would rank second behind only Germany - the reigning world champions - in national kit supply deals.
The FA's alliance, worth about £33m annually over the duration of the contract, is nevertheless significantly smaller than the most lucrative club deals.
In October, Chelsea announced a 15-year partnership with Nike worth £900m.
