Carling is giving fans the chance to call the shots at this Sunday's showpiece Carling Cup final at Wembley.
Fans will be given the chance to choose the best player at Wembley
Carling is giving fans the chance to call the shots at this Sunday's showpiece Carling Cup final between Cardiff City and Liverpool at Wembley.
The UK's No.1 beer brand is giving supporters at Wembley and watching the game live on
Sky Sports 1 HD real-time control over what they see and hear in the stadium.
Carling will be giving fans the chance to influence nearly all the off-pitch aspects of the final.
Pre-game, supporters will be asked to choose the song they would like to hear when their team lifts the trophy and they can even put questions to club legends via Facebook.
During the match, control over how Wembley looks will be handed over, with fans choosing which information and messages of support should be displayed on the pitch-side boards.
Innovation
Fans will also have the chance to show on the big screens the player they think is having the best game.
Supporters will be able to help customise the final by voting from this Friday, 24th February, at www.carling.com/carlingcup/finalsay and through the brand's Facebook page at www.facebook.com/Carling.
Carling has a proud history of innovation over its nine-year sponsorship of the Carling Cup, ensuring the fans are always at the heart of the competition, allowing them to get closer to the game and having a say in how it gets produced.
Carling director of marketing Mike Read said: "We've always tried to use the Carling Cup to focus on enhancing the fan experience and for this year's final we've tried to go further than ever before by giving over control to the fans.
"This season we have been able to celebrate a huge number of brilliant moments, both on and off the pitch, and we hope we can contribute to making the final a truly memorable occasion for all the fans."
