Championship club Cardiff City have unveiled a new club crest
Monday 9 March 2015 10:23, UK
Cardiff City have unveiled a new club crest which will be used on their kit for the 2015-16 season.
The new crest design has been introduced two months after the club decided to revert to their traditional blue.
Owner Vincent Tan had changed the shirt colour to red in 2012, much to the disappointment of the fans.
The club’s website reads: “We very much hope you enjoy the final results, which includes the return to prominence of the Bluebird, as linked to the welcome return to traditional colours in January 2015.
“The shield shape has been used again on Cardiff City shirts in recent years, including our 1999 centenary and again between 2008 and 2012 following the change from the St David’s cross.
“Synonymous with Cardiff City FC, the Bluebird is key to our identity and has been our proud nickname for over one hundred years.
“The Bluebird has evolved on Cardiff City shirts since the introduction of the crest, though all have been based on a similar shape and design.
“Most often carried inside a circle, as was the case in its original form, the latest Bluebird has proudly and carefully continued these important traditional themes, while taking the design to the current era in a streamlined, modern form.”
“When planning the new design we found that the ‘Cardiff City FC’ wording was often difficult to see in previous crest versions, in particular on the shirt or when carried in a smaller format.
“In order for the club name to be clearly and proudly seen by all it was decided to introduce an expanded version of the banner across the shield, while returning to blue text on a white background, as had been the case in the original version of the crest.
“To keep the focus on the three main elements, including an increased sized Bluebird, additional slogans and banners were removed.
“The 2015 dragon was created using three distinct influences, with a view to showcasing a design that was very much unique to Cardiff City.
“Projecting our Welsh heritage, the stance was taken from the national flag, as has been seen on our crest or shirt for a number of years.
“Celebrating Asian linked culture, design and tradition influences, we also looked to create a dragon that could be primarily owned and appreciated locally.”
“A number of proposed new designs were tested to see how they would work in single colour formats and across a number of print or digital applications."
