Serie A: AC Milan do New Zealand's Haka before draw with Carpi

AC Milan were held to a goalless draw by Carpi on Thursday after bizarrely performing a version of the Haka before kick-off.

The closest Milan went to scoring in a low-quality encounter was when teenage forward Jose Mauri had a late goal chalked off for offside.

Mauri had two other chances in his industrious cameo but could not break the deadlock, leaving Milan with just one win in their last seven matches.

While Milan's attempts to boost their European qualification hopes were thwarted by the draw, Carpi will have left the Italian city of industry in relatively high spirits.

The relegation battlers were able to put another point between themselves and the drop zone, and were only denied a late winner when Gianluigi Donnarumma kept out Marco Crimi's left-footed strike.

Milan's lacklustre performance only served to exacerbate the cringeworthiness of a pre-match publicity stunt where the home stars performed a version of the Haka.

Milan dubbed their pre-match war dance the Tekitanka, with the name emblazoned on advertising boards along with social media hashtags.

The ruse was all designed as a marketing ploy for club sponsors Nivea.

New Zealand's All Blacks rugby union side perform the Haka before kick-off in their Test matches, with other Pacific Islands Test teams also performing their own war dances.