Barcelona v Juventus: How they compare off the pitch

The battle will be played on the pitch on Saturday at the Olympiastadion in Berlin, but how do Juventus and Barcelona compare off it?

Esteve Calzada, football finance expert and chief marketing and commercial officer for Barcelona between 2002 and 2007, gives us an insight into the two clubs' pull in the transfer market, social media and the balance sheets.

Finances

Calzada: "Juventus used to be the giant, and are on their way back up. Barca last season hit £405million (down £8.4million from 2012/13) in terms of revenues, fourth highest in club football, while Juventus were on £233million (same as 2012/13 and 10th overall), so the difference was still huge.

"But what we can see over the last few years is that Barcelona’s income has flattened, whereas Juventus, behind a concrete, strategic plan, have managed to almost double their revenue.

"The difference is still huge, but Juventus are on their way up."

Transfers

With potential transfer bans ahead and a need to rebuild the team, the summer of 2014 was out of the ordinary at the Nou Camp.

Luis Suarez, Jeremy Mathieu, Ivan Rakitic, Marc-Andre ter Stegen, Claudio Bravo, Thomas Vermaelen and Douglas arrived for around £138million, only around £25million less than they had spent in the previous three seasons combined.

It may come as a surprise to some that in the three-year period between 2011/12 and 2013/14, Juventus' net spend was just £3million less than Barcelona's, though success in Europe has not come as a product.

They failed to qualify for the 2011/12 campaign, reached the last eight in 2012/13 and then failed to get past the group stage last season.

The top four signings between 2011/12 and 2014/15 (source: Transfermarkt)

BARCELONA

Luis Suarez (£75m)

Neymar (£71.5m)

Cesc Fabregas (£35m)

Alexis Sanchez (£35m)

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JUVENTUS

Alvaro Morata (£17.6m)

Angelo Ogbonna (£15.8m)

Alessandro Matri (£13.6m)

Mirko Vucinic (£13.2m)

Social Media

Calzada: "Here is where we see the huge difference between both sides. Barcelona are a truly global brand, while Juventus have been out of the international loop on the basis of lack of success on the pitch in Europe and the reduced popularity of Serie A.

"Barcelona have around nearly 125 million followers globally across Facebook, Twitter and Instagram, while Juventus trail far behind with nearly 22 million from the three platforms.

"The No 1 objective for Juventus is to go and become global again, like they were 10 or 15 years ago.

"It is extremely important, not only for the club but for the players themselves. It allows the club the opportunity to communicate with the fans directly in an easy manner.

"With these numbers you can show your growth, and Juventus have grown their social media base 20 per cent in the last six months. It is a nice story to go and show potential partners."