'Old man' Chris Kamara gives out Euro 2016 tickets to tube travellers
Friday 29 April 2016 07:42, UK
How many tube travellers would give up their seats to an elderly man?
Chris Kamara put unsuspecting Londoners to the test, rewarding them with tickets to England's opener against Russia at Euro 2016 if they offered their seat to him.
However, the Soccer Saturday pundit was not exactly recognisable as he was kitted out in full prosthetics, with a grey beard and moustache, and sporting a walking stick.
Kammy was then filmed through a hidden camera making his way around the underground and seeing whether members of the public were kind enough to sacrifice their seat.
Those who did earned themselves a pair of tickets to England's game against Russia in Marseille. The ticket giveaway was part of Carlsberg's UEFA Euro 2016 campaign, If Carlsberg Did Substitutions.
"It was great fun to team up with Carlsberg and reward those wonderful people," said Kammy. "Sending them to the Euros this summer was just unbelievable. England have a brilliant chance and I'd urge the whole nation to get behind the team."
The activity forms part of Carlsberg's 'If Carlsberg Did Substitutions' campaign, with the brand aiming to substitute ordinary experiences for the extraordinary for England fans across the country.
You can view the full stunt by visiting Carlsberg's YouTube page or watch the video at the top of the page.
