Gary Cook insists the purpose of their extravagant spending is to invest in the future of the club.
City chief insists club are not just splashing the cash carelessly
Manchester City executive chairman Gary Cook insists the purpose of their extravagant spending is to invest in the long-term future of the club.
City have spent close to £150million since the Abu Dhabi United Group took over the club less than a year ago.
Since the takeover the Blues have been linked with a host of top stars and their recent acquisitions of Gareth Barry, Roque Santa Cruz and Carlos Tevez for a combined £55million highlight the club's intent.
However Cook feels the club are not just splashing the cash carelessly but helping safeguard the club's position on the field for the next decade.
"This isn't really about spending," he said. "I'd like to just make sure the message is clear that we're investing in the future of the football club.
Investment
"The investments that we're making currently will define the football club for the next 10 years.
"I think when you do that to compete with the top four in the Premier League you have to invest to reach those new levels."
Cook also revealed that the club will continue to sign players this summer until manager Mark Hughes feels the squad can compete this season.
"It stops when Mark feels that he's got the right quality of players in the squad," he added.
"Definitely we're limited by virtue of a window of opportunity to buy those players. So I think the players that we've acquired will add strength to the squad and that's the ambition."
City are currently on tour in South Africa and Cook explained that such trips could become common place over the years, as the club look to expand their fanbase around the world.
Fan Base
"I think Man City has a strong heritage in the world of football, particularly in England. We've become the focus of attention, most definitely in the past 12 months," he stated.
"The quality of players that we're bringing to the club is showing the intent of our owners and our ambition continues to reach new heights.
"When you start to so that, that attention starts to develop a fan base around the world.
"I think what this event does for us is enable us to reach out to those fans and reach out to those new communities.
"Everybody likes to have fans around the world and not just in Manchester, so we hope we will become the darling of world football."
