Stoke have extended their sponsorship with Britannia by four years in a deal worth £4million.
Potters extend sponsorship deal worth £4million by four years
Stoke City have extended their shirt sponsorship with Britannia by another four years in a deal worth £4million for the club.
The sponsorship is the longest deal the Potters have ever had and from 2010 will become the longest shirt sponsor in Premier League history.
Britannia first sponsored Stoke in 1997 when they won the naming rights for the Potters' new stadium having moved from the Victoria Ground.
The deal will run to 2013 and Tim Franklin, Chief Operating Officer of the Co-operative Financial Services, of which Britannia is a part of, was delighted to be associated with the club during one of the most successful periods in their modern history.
"We are proud to remain the principal sponsors of Stoke city and to be part of this record-breaking relationship," he said.
"Since 1997, we have stood shoulder-to-shoulder with the club through the lean times and are delighted to continue our support during one of the most successful periods in Stoke's history.
"The relationship for us is all about loyalty and long-term commitment. The new deal will see our partnership extend to almost 20 years and underlines the importance of Staffordshire and its people to Britannia.
"With Stoke now enjoying Premier League status, our brand has been taken to an even wider national audience, which has already increased awareness of Britannia and contributed to our continued commercial success."
