NIKEiD

Nike gives football fans the chance to design personalised footwear and apparel to match every aspect of their game with NikeiD. Players visiting the Boot Room at Nike Town London are able to work with the NIKEiD design consultants to create their own bespoke pair of boots. They can get measured for the right width fitting, pick a sole plate to match a surface, then select material, colour and embroider a unique iD.

Available to all Boots:

Four customizable sole plates - Traditional outdoor surfaces - Soft ground for wet conditions - Hard ground for hard, dry surfaces - Artificial ground designed specifically for play on artificial grass Variable Sizing - Choose between wide and slim foot width to accommodate most foot shapes - Size 3.5UK up to Size 14UK

Unique to Nike Mercurial Vapor

Cushioning - Cushioned sock liner allows for a softer ride and reduced stud pressure - Or a Responsive sock liner that gives a slightly firmer feel for quicker reaction times Lace Shroud - Choose to have your laces covered allowing for a cleaner striking surface In store Boot Steamer - For those that are picking up their boots in store, a boot steamer is on hand that allows for the boot to be steam moulded to the wearers feet for ultimate comfort Variable Sizing - Independent sizing for each foot as not every pair of feet are the same size which allows footballers to buy a pair of boots that are different sizes - Choose between wide and slim foot width to accommodate most foot shapes - Size 5.5UK up to Size 12UK

Unique to Nike Total90 Laser III

Uppers - Kangaroo leather for the more traditionalist (classic white or black) - Performance synthetic upper (choice of vibrant colours) Shotshield - Adaptive Shotshield technology for instep and swerve kicking accuracy - Asymetric, anatomically engineered lacing system and tounge design for expanded ball-control surface that follows the natural lines of the foot to avoid unnatural restriction of movement Customers wishing to learn more about the NIKEiD experience should visit NIKEiD. NIKEiD appointments can be booked at the NIKEiD studio situated at Niketown Oxford Circus, London, or vouchers can be purchased in store or visit the Nike store here.