EFL reveals 'Not Today or Any Day' shirt logo to be worn by players this season
EFL CEO David Baldwin: "Football has a platform like no other to drive change and our 'Not Today or Any Day' campaign logo...will act as a powerful reminder that the league does not accept discriminatory behaviour in any form."
Last Updated: 08/09/20 1:27pm
EFL clubs will wear shirts bearing the message 'Not Today or Any Day' this season in support of their ongoing campaign against all forms of discrimination.
All teams in the Sky Bet Championship, League One and League Two will wear these throughout the 2020/21 season, to reinforce the message that discrimination in any form will not be tolerated.
Launched in October 2019, the 'Not Today or Any Day' campaign encourages changes in behaviour and attitude at all levels of EFL football, with the aim of achieving a zero-tolerance approach to discrimination.
EFL CEO David Baldwin, said: "Football has a platform like no other to drive change and our 'Not Today or Any Day' campaign logo featured across all EFL Club shirts will act as a powerful reminder that the league does not accept discriminatory behaviour in any form.
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"Whilst progress has been made in this area, more remains to be done as we work with our clubs and stakeholders to tackle the issue, actively promote inclusion and diversity across our matchdays and within the wider communities that our clubs and Club Community Organisations serve."
Leyton Orient's Jobi McAnuff was a guest on The Football Show and he welcomed the EFL initiative.
"I'm really pleased. I think it's another important step forward in the fight against discrimination of all kinds," he said.
"Racism has been very high on the agenda recently but whether it is that or other forms [of discrimination], it's something that we should be showing a completely zero-tolerance approach to.
"I'm glad the EFL has made sure this message is going to be on the shirts, that it will be seen and spoken about and kept in the conversation.
"For me [that] is the most important thing, that it's not a trend or a fad that is here today, gone tomorrow."
Sky Sports will kick off its 2020/21 EFL coverage with Watford's home clash with Middlesbrough on Friday September 11, followed by Birmingham against Brentford and Ipswich vs Wigan Athletic on the opening weekend of the new season.