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EFL sponsor Sky Bet teams up with British Legion for Poppy Appeal shirt and football auction

EFL sponsor Sky Bet will auction shirts and footballs this November for the Poppy Appeal
Image: EFL sponsor Sky Bet will auction shirts and footballs this November for the Poppy Appeal

Sky Bet, The Royal British Legion and the clubs of the Sky Bet Championship will join forces for the third successive year to raise funds for the Poppy Appeal this November.

Signed match-worn Poppy shirts from Sky Bet fixtures from November 18-20 will be auctioned on Sky Bet's eBay page, along with 12 limited-edition match-balls emblazoned with the emblematic poppy logo.

Special poppy balls will also be used in 24 League One and Two fixtures on November 12-13.

The activity supports the Legion's national campaign, Sport Remembers the Somme, to commemorate the role played by sporting men and women for the centennial year. 

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EFL sponsor Sky Bet presented The Royal British Legion with a cheque for £104,964 last year

Sky Bet are also donating over 200 EFL match tickets to the Legion for current or former service personnel.

Sky Bet spokesman Sandro Di Michele said: "We're delighted to be continuing our relationship with the Royal British Legion into a third season after raising a terrific amount of money last year.

"The generosity shown by fans of Championship clubs was truly remarkable and we hope this year's campaign will be no different."

The Royal British Legion's Chris Vernazza said: "We'd like to extend our gratitude to Sky Bet for supporting the Legion through the shirt auction once again this year.

"The money raised for the Poppy Appeal goes towards supporting vital services such as The Royal British Legion's Family Holiday Breaks, providing the families of serving and ex-Service personnel the chance to take a break away from the strains of everyday life."

The two previous Poppy shirt auctions have raised more than £200,000 to date.

To register your interest in the auction, please

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