World Cup: FIFA chief Gianni Infantino offers £30m incentive for members to back controversial private investment plans
UEFA reacts furiously to FIFA plan to seek private investment in competitions including World Cup; European nations to hold emergency meeting; FIFA insists it would retain sole control over governance and sporting decisions; PM Andy Burnham says: "Football belongs to the fans"
Wednesday 29 July 2026 12:16, UK
Gianni Infantino has given football associations until September 19 to back his plan to sell off part of FIFA to private investors - with a $40m (£30.1m) incentive to accept, a letter has revealed.
FIFA announced on Tuesday that it was seeking to launch FIFA Forward Enterprise (FFE), which would bring together the sale of FIFA's commercial rights - including broadcasting, sponsorship, ticketing and licensing - with the operational delivery of its tournaments.
Under the proposal, FIFA would raise up to $4.2bn (£3.1bn) from external investors through the sale of minority, non-controlling stakes in FFE, which it says would be valued at around $20bn (£15bn).
The governing body says its plans - which need approval from member associations - could deliver more than $10bn in "football development funding" over the next four years.
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The FIFA president, in correspondence only sent to the 211 member associations after his secret plans were leaked and met with fierce opposition from UEFA, raised the subject of finances which would be available to access from January.
He warned that countries will have access to much less cash for development projects, grassroots football and national teams if they do not back selling off more than 20 per cent of a new commercial spin-off to oversee World Cups.
Infantino said the launch of FFE needs more than 50 per cent of members to back the plans, along with his ruling council.
He wrote: "Should neither condition be satisfied, FIFA will continue as planned with the Forward Programme 4.0 … meaning approximately $10m (£7.5m) per MA [member association] for the next cycle."
Infantino raised the prospect of associations who do not back his plans missing out on the cash if the majority of the world endorses the venture.
He wrote: "A singular and unique funding opportunity only for those Member Associations who wish to participate, with their decision to be made by September 19 2026 so we can plan ahead and with funds to be available immediately as of January 1 2027."
The letter raises the financial stakes, with FIFA previously saying on Tuesday that the new venture would provide access to funding of $20m (£15m) from 2027 to 2030 - a figure that has now doubled.
Infantino wrote: "This entity will be fully focused on one target objective; generating as much value as possible for FIFA's Member Associations."
But FIFA has not commented on how much Infantino stands to benefit financially from delivering a $20bn venture - and how he could stay on beyond 2031 when term limits require him to relinquish the presidency if re-elected next year.
Threat of a boycott and 'deep concern' from the FA
UEFA, European football's governing body, released a furious statement on Tuesday that said the proposals "crossed a line".
UEFA nations are now expected to hold an emergency meeting virtually this week and Sky Sports News understands there is a willingness to use the threat of a boycott if Infantino pushes ahead with the plans.
Prime Minister Andy Burnham voiced his criticism on Tuesday evening, saying on X: "Football does not belong to investors. It belongs to the people who fill the stands and who stand on the touchline week in, week out, rain or shine."
On Wednesday morning, an FA spokeswoman added: "We were completely unaware of this proposal and have no substantive details, including what the proposition actually is, and what conditions are attached.
"Based on the limited information, we are deeply concerned about the lack of process and governance to get to this point, and the apparent substance and principles involved.
"When the proposal is shared in the full and transparent way now promised by FIFA, we will make our views clear, and comment further."
The Football Association of Wales (FAW) later said it had "not yet received any substantial details from FIFA concerning the reported proposals.
"Consequently, the FAW is concerned that such matters have become public prior to being shared with FIFA's Member Associations. We await receipt of FIFA's full proposal before commenting further on this matter."
'None of us are the owners of football'
Relations between UEFA and FIFA were already under severe strain, with UEFA president Aleksander Ceferin not attending the World Cup final in protest at a series of FIFA governance issues, including its handling of the Folarin Balogun case.
But the way the plans emerged, as well as the proposal itself, provoked fresh fury on Tuesday, with FIFA not raising the landmark strategy during meetings with football associations in New York on the eve of the World Cup final.
It is understood the FA was completely unaware of the plans - first reported in the Financial Times and The Times. Sky Sports News has contacted the Scottish FA for comment.
UEFA said in a statement after those reports emerged that the "soul and governance of football are not assets to trade".
"This crosses a line that football's governing institutions should never cross. UEFA takes it extremely seriously. So should every National Football Association.
"So should every stakeholder: leagues, clubs, players, supporters, governments and everyone who cares about the future of the game.
"The soul and governance of football are not assets to trade - especially with zero transparency as to who gains financially. None of us are the owners of football. It is not FIFA's to sell."
'Remarkable commercial value' in football - FIFA explains proposal
FIFA later moved to clarify the proposed new structure, with a spokesperson saying it was beginning a consultation process after receiving a proposal that is currently under review.
FIFA confirmed to Sky Sports News that JP Morgan is acting as financial advisor on the project, with Thrive Capital - whose chief executive is Josh Kushner, brother of Donald Trump's son-in-law Jared - expected to lead the proposed investor group.
FIFA insists it would retain sole control over football governance, competitions, the international match calendar and all sporting and regulatory decisions, with any outside investment in a FIFA subsidiary rather than FIFA itself.
Infantino said the proposal would help "democratise football worldwide" and ensure more of the game's commercial success is reinvested into development projects around the globe.
"Football is the world's most popular sport and an extraordinary engine of human and social development," said Infantino.
"Parts of the game have turned that popularity into remarkable commercial value - and we celebrate that success and want it to continue, because it lifts the whole game ... our next stage of growth needs a structure built for it, one where the commercial side of the game operates as a focused, dedicated business, with its value shared more and better all around the world."
The governing body also dismissed suggestions that Infantino could become chief executive of the new entity when his final term as president ends, saying such a move has "never been discussed".
But FIFA said both the president and the administration would need to play leading roles in any new entity to ensure FIFA retains control of any subsidiary in line with its statutes and regulations and for the benefit of member associations.
FIFA is a not-for-profit organisation owned by the 211 associations that make up its membership. As an association of associations, it enjoys a tax-free status in Switzerland where it is based.
Its revenue for the 2022-26 cycle is expected to be $15bn (£112.8bn), the majority of which comes from TV rights, sponsorship and ticket and hospitality sales from the men's World Cup this summer.
The next World Cup is the women's tournament in Brazil next year.
