David Gold has welcomed the financial rewards of promotion as West Ham look to push on in the Premier League.
Co-owner ready to invest to keep Hammers up
David Gold has welcomed the financial rewards of promotion as West Ham look to push on in the Premier League.
Gold reckons that Ricardo Vaz Te's goal three minutes from time to seal a 2-1 victory over Blackpool in the Championship play-off final at Wembley on Saturday has saved the debt-ridden club around £50million.
However, the co-owner is still prepared for a summer of spending as he believes manager Sam Allardyce will need in the region of £20million investing in his squad to keep the Hammers up next season.
"Had we not won, it would have meant the owners would have had to find more money. It is painful. If you own 150 oil wells then it is no problem, but if you own 150 Ann Summers shops..." said Gold.
"It is hard to put it into financial terms because the first thing we would have done on Monday if we didn't win was say we need to cut our cloth accordingly.
More money
"We wouldn't have sat there deluding ourselves, we would have needed to find more money. It would have cost around another £30million.
"It also depends on what you want to do. Do you want to challenge again in the Championship? If so you would have to find about another £20million.
"But I think we still have to do that, there is still hard work ahead. I still think the club has got to find £20million to ensure it doesn't get relegated again - and that is on top of the TV money.
"We obviously need to strengthen some areas and although I would expect significant changes, it won't be anything like last summer when 26 players went and 19 came in.
"The hard work starts now. This club has debts we inherited. We are committed to paying these debts. The best way to put it is that we would not have bought West Ham if we weren't supporters - we would have to be mad."
