Luis Suarez is facing a ban of more than three games after the Football Association charged him with violent conduct.The club acted swiftly to reprimand the 26-year-old, who apologised to Ivanovic in a late-night phone call, and followed that up with a heavy fine. They did not take additional sanctions as they were aware FA action was likely but managing director Ian Ayre has stressed they will not sell him despite widespread condemnation of his actions. Asked whether the incident would have any effect on the player's future Ayre, who has liaised with owners Fenway Sports Group over the last 36 hours, told Liverpool FC TV: "No, not at all. "It affects his future in the sense that we have to work with him on his discipline - but Luis is a very important player to the club. "He signed a new four-year contract last summer and we'd all love to see him here throughout that contract. "This is more about getting him back on the right track and it's largely down to Brendan (Rodgers) now to work with him on that side of his character: Brendan will be working with him further on his discipline. "Hopefully that puts the matter to rest from our point of view." Suarez's boot sponsors adidas will also "remind him of the standards we expect from our players". Merseyside Police confirmed no action will be taken after officers from the Surrey force, on behalf of their north west colleagues, spoke to Ivanovic but he told them he did not want to pursue the matter. Suarez asked for his fine - likely to be at least two weeks' wages which would amount to about £200,000 - to be donated to the Hillsborough Family Support Group, who marked the 24th anniversary of the disaster last week. The striker has attracted some criticism for involving the group and chairman Margaret Aspinall reluctantly accepted the offer. "I would rather not be accepting the fine because I would rather he had not bitten that player," she said. "It is a nice gesture but it is a terrible thing under the circumstances. "We can't say we are grateful because we would rather him not have done that at all. "We could refuse to accept it but it is going to have to go to someone - and he wants to show respect and remorse to the families."