Arsenal chief executive Ivan Gazidis issues apology to fans after Bradford defeat

Image: Ivan Gazidis: Felt he had to apologise

Arsenal chief executive Ivan Gazidis issued an apology to the club's supporters after the Capital One Cup defeat by Bradford.

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Last month, Arsenal announced an extension to the sponsorship deal of Emirates Airline, which will be worth around £30million a year. Gazidis, however, insists simply throwing all of that cash at the team is not the answer for a quick fix. "I am not sure what the alternative strategy is, it has not really ever been spelt out," he said. "I assume the alternative strategy is to spend more than the nation state of Abu Dhabi, more than anyone else, and I am not even sure I would describe that as a strategy, but it is the only other thought that comes to mind." Don't miss any live and exclusive football coverage this festive season. Click here to visit Sky Sports' Festive Calendar

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