Upton Park saw a goalless draw ensue as few chances were created by either West Ham or Blackburn.
Both teams denied penalties in quiet affair
Upton Park saw a goalless draw ensue as few chances were created by either West Ham or Blackburn as the two sides shared the spoils.
Morten Gamst Pedersen came the closest for the visitors when he saw his curling free-kick cannon off the bar in the first-half.
Substitute Jason Roberts, who has been linked with a move to Upton Park, could have put Rovers ahead late on when he side-stepped James Tomkins and found himself one-on-one with Rob Green. However the striker's effort was tame and the England goalkeeper gathered well.
The Hammers had good possession and seemed to step up a gear when long-term absentee Carlton Cole came off the bench and added another dimension and strength up front to trouble Rovers at times.
Frank Nouble could have had a penalty when Ryan Nelsen tugged at his shirt in the box, but the 18-year-old stayed on his feet and could not regain his momentum to have a strike on goal. Blackburn's Christopher Samba also went down in the box earlier on, but nothing was given.
West Ham began a new era of Upton Park as new co-owners David Sullivan and David Gold watched from the stands for the first time since their successful takeover.
However their performance failed to merit new beginnings as neither side looked likely to break the deadlock in a quiet game.
The home side could have found themselves behind just before half-time when Gamst Pedersen's 25-yard free-kick crashed against the crossbar and then substitute Roberts failed to beat Green when clean through with 15 minutes left.
Sullivan and Gold have been working hard to bring in new talent ahead of Monday's transfer deadline, with a deal for Rovers striker Benni McCarthy expected to be concluded shortly - something on this afternoon's evidence which cannot come soon enough.
Pressure
The Hammers started the day out of the relegation zone only on goal difference and faced a Rovers side who had won back-to-back league games despite their Carling Cup semi-final defeat to Aston Villa.
However, the hosts slowly built some pressure, with Valon Behrami almost getting on the end of a decent cross by Alessandro Diamanti from the left channel.
Christopher Samba diverted a dangerous ball into the six-yard box from the right wing behind as West Ham pressed again.
Jack Collison and Behrami then got in each other's way as a loose ball presented itself just inside the 18-yard area.
The home side continued to have the better possession, but lacked a decisive pass.
In a rare moment of action at the other end, Nikola Kalinic went down under pressure from Jonathan Spector, but referee Peter Walton waved away half-hearted penalty appeals.
West Ham had another chance to send the ball into the Rovers danger area when Nelsen fouled Behrami wide on the right channel. Diamanti whipped in the resulting free-kick goalwards and Paul Robinson punched clear at his near post.
After 35 minutes, an in-swinging corner from Pedersen had Hammers 'keeper Green backpedalling to tip the ball over.
Tripped
Just before half-time, Rovers came within inches of going ahead when Behrami tripped Pedersen around 25 yards out.
The midfielder took the shot himself and was unfortunate to see his effort crash off the crossbar with Green beaten.
There was little action in the opening exchanges of the second half, and just before the hour mark, West Ham made a change when Cole - returning
