Manchester City and Tinder announce multi-million pound partnership
Last Updated: 05/04/18 9:07am
Manchester City have announced a multi-million-pound partnership with dating app Tinder ahead of Saturday's Manchester derby.
The deal will be celebrated with a giant Tinder and City branded blimp flying over Manchester on Thursday.
The location-based social app will also switch its colours across its social media platforms to City blue ahead of Saturday's Premier League fixture against Manchester United, live on Sky Sports Premier League.
Pep Guardiola's side, who lost 3-0 to Liverpool on Wednesday in the first leg of their Champions League quarter-final, can secure a third Premier League title with victory at Old Trafford.
The dating app has agreed a multi-year sponsorship with City's men's and women's teams, along with City Football Group sister club New York City FC of Major League Soccer.
Tom Glick, chief commercial officer of City Football Group, said: "Tinder is a huge global platform which, just like football, is bringing millions of people together every day all around the world.
"Football is all about a community of fans, sharing moments, emotions and passion for the sport they love.
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"Together with Tinder, we have a great opportunity to explore how we can combine Tinder's significant appeal and reach with our global audience to create even more relationships in a new, fun and creative way.
"We believe this will be a perfect match for Tinder and for City."
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