Wednesday 5 October 2016 16:48, UK
West Ham vice-chairman Karren Brady has moved to clarify comments she made on Wednesday after apparently suggesting the club had "no culture" when she arrived.
Brady was appointed into her role in 2010 after David Gold and David Sullivan acquired a controlling stake of West Ham from CB Holding and has since helped to engineer the club's move from the Boleyn Ground to London Stadium.
Speaking at the Leaders in Sport conference, Brady said she saw the move to the former Olympic Stadium in Stratford as a "chance to get the culture right" at the club.
"Getting the culture right, being a place where something is expected of you," Brady said. "That wasn't there when my chairmen took over.
"The Olympic Stadium had been built less than a mile away from us. We saw that as a real opportunity to change the brand of the club."
Brady has since taken to Twitter to clarify her comments, stating (sic): "At Leaders was asked about corporate culture at WHU explained our world renowned heritage is what sets us apart shame not reported that way."
Meanwhile, Brady has announced the club are producing a film documenting their move to the London Stadium.
Slaven Bilic's side have won just one Premier League game since the Hammers took up residence there at the start of the season.
"The film will be called Iron Men and is about West Ham supporters and the move from the Boleyn to the Olympic Stadium and what the move means to them," she said.
"Rebranding ourselves was really important with the new stadium. We are in the London Stadium and we added the word London to our crest because we thought it had real global appeal.
"Nobody else does it and that's exactly where we are. We are in the heart of London, in the foothills of the financial centre. We have the best stadium. There are some great stadiums in this country but there is only one Olympic stadium and it's ours and branded ours and it has really had a dynamic impact on the things that we can do.
"We are now in the Olympic Stadium, have very limited outside debt and in terms of brand values are ranked 15th, we were 115th when I joined. We are now 20th in the Deloitte money league.
"Our trajectory is admired across the world, we have the largest amount of season tickets of any London club and a capacity that will grow to 65,000."
