EFL Cup to be known as Carabao Cup from June 2017
Friday 4 November 2016 14:24, UK
The EFL Cup will be known as the Carabao Cup from June after a sponsorship agreement was reached with the Thai energy drinks firm.
The Football League (EFL) announced on Friday that Carabao would become the competition's new title sponsor from 2017, with the deal running until 2020.
The competition has been without a sponsor since the deal with credit card service company Capital One ended at the conclusion of last season.
An EFL statement said: "The growing global appeal of the EFL Cup was pivotal to securing the sponsorship and it is anticipated that the Carabao relationship will provide the EFL with a platform to reach new audiences in the ASEAN region and support additional growth of the competition.
"The new deal is also set to benefit the game at all levels with significant funds being invested into community and grass roots football via the EFL Trust."
Shaun Harvey, EFL chief executive, added: "This is a significant agreement for both parties and I'm delighted to welcome Carabao on board as an official title sponsor of the EFL Cup.
"We opted to take our time in bringing this matter to a successful conclusion and feel we have now secured the best outcome possible for the EFL and the clubs we represent.
"As a well-established brand in football, Carabao is a perfect fit for the EFL and I have no doubt that throughout its duration, this partnership will prove mutually beneficial as we collectively look to boost our profile and exposure in local and international markets."
