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FA charges Huddersfield Town over Paddy Power kit stunt

ROCHDALE, ENGLAND - JULY 17: A detail view of the new Huddersfield Town jersey during the Pre Season friendly between Rochdale and Huddersfield Town at Crown Oil Arena on July 17, 2019 in Rochdale, England. (Photo by George Wood/Getty Images)
Image: Huddersfield's PR stunt with Paddy Power has not been welcomed by the FA

The FA has charged Huddersfield Town with misconduct for their controversial publicity stunt involving betting company Paddy Power.

Sky Sports News reported in July that the Terriers could face FA punishment after they were asked to explain their new heavily-branded shirt, later revealed as a PR stunt.

By wearing that kit in a pre-season friendly, the club have breached section C.2i of the FA's Kit and Advertising regulations, which states a jersey is permitted to have "one single area not exceeding 250 square centimetres on the front of the shirt".

HUDDERSFIELD, ENGLAND - DECEMBER 15:  during the Premier League match between Huddersfield Town and Newcastle United at John Smith's Stadium on December 15, 2018 in Huddersfield, United Kingdom. (Photo by John Early/Getty Images)
Image: Huddersfield wore the controversial strip in a pre-season friendly against Rochdale on July 17

The Yorkshire-based club caused a stir when they unveiled their supposed new kit for the upcoming season, a shirt featuring a huge diagonal sash with their new sponsors 'Paddy Power' written down it.

The Terriers then turned up for their pre-season friendly with Rochdale on July 17 wearing that same strip, which the club website described as "a modern spin on the traditional blue and white striped home shirt".

However, they revealed a day later that it was all part of a publicity stunt called 'Save Our Shirt' - a campaign to return the sacred shirt to the fans removing the main sponsor from the kit completely.

Since revealing Huddersfield Town joined in the campaign, the betting company has struck deals with Motherwell, Newport County and Southend United to 'unsponsor' their kits.

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HUDDERSFIELD, ENGLAND - DECEMBER 15:  during the Premier League match between Huddersfield Town and Newcastle United at John Smith's Stadium on December 15, 2018 in Huddersfield, United Kingdom. (Photo by William Early/Getty Images)
Image: Terriers captain Christopher Schindler during Huddersfield's 3-1 win over Rochdale in a pre-season friendly in July

In July, an FA spokesperson said: "The FA has clear Kit & Advertising regulations for all club matchday kits.

"If we believe that any club has breached these rules we will look into the matter and, if required, will take the appropriate action."

Huddersfield have until August 16 to respond to the charge.

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