FIFA president Gianni Infantino calls for 'full equality' in football beyond Women's World Cup
Infantino's message to women: "Pick the right battles. Pick the right fights. You have the power to change. You have the power to convince us men what we have to do and what we don't have to do. Just do it. With men, with FIFA, you will find open doors. Just push the doors. They are open"
Friday 18 August 2023 18:15, UK
FIFA president Gianni Infantino feels equal pay at the Men's and Women's World Cups would only be a "symbol" that would not "solve anything" if additional development targets for the women's game are not achieved.
On Sunday, England will play Spain in the final for their share of an increased prize pot of $110m (£86.1m) for this tournament, more than three times than what was on offer for the 2019 Women's World Cup in France, but still significantly less than the $440m (£346m) awarded at the 2022 men's competition in Qatar.
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Infantino has previously outlined ambitions for prize parity by the 2026 and 2027 World Cups but two days before the conclusion of the ninth edition of the women's showpiece, challenged stakeholders to do more.
Infantino said: "Let's really go for a full equality. Not just equal pay in the World Cup, which is a slogan that comes up every now and then. Equal pay in the World Cup, we are going in that direction already.
"But that would not solve anything. It might be a symbol but it would not solve anything, because it's one month every four years and it's a few players out of the thousands and thousands of players. We need to keep the momentum. We need to push it. We need to go for equality but we have to do it for real."
The president also drew criticism for his closing remarks, which some felt placed an undue burden on women to make change, and paradoxically urged them to push doors he claimed were already open.
He said: "And I say to all the women, and you know I have four daughters, so I have a few at home, I say to all the women that you have the power to change.
"Pick the right battles. Pick the right fights. You have the power to change. You have the power to convince us men what we have to do and what we don't have to do. You do it. Just do it. With men, with FIFA, you will find open doors. Just push the doors. They are open."
Two months before the tournament, Infantino threatened that he may be "forced not to broadcast" the World Cup in Europe's 'big five' countries following what he felt were "very disappointing and simply not acceptable" offers from broadcasters, though deals were eventually done.
Viewing figures have broken records in Australia, where a peak 11.5m people - about 46 per cent of the population - tuned in to watch the Matildas play England in their semi-final, the country's most-watched television programme of any kind since 2001 when the existing rating system was established.
Back at home, the 7.3m people who viewed the same contest on BBC One comprised the biggest UK audience of the World Cup so far, and on Friday Infantino reiterated his view that broadcasters have a part to play in the prize parity target.
The 2023 tournament was expanded to 32 teams, and is also the first time the competition has been hosted by more than one country, but Infantino said it has been a financial success.
Infantino said: "Some voices were raised, where it cost too much, we don't make enough revenues, we will have to subsidise.
"And our opinion was, well if we have to subsidise, we will subsidise, because we have to do that.
"But actually, this World Cup generated over $570m in revenues, and so we broke even. We didn't lose any money and we generated the second-highest income of any sport, besides of course the men's World Cup, at a global stage. More than half a billion [in revenues]."
Follow the Women's World Cup final on Sky Sports
Follow all the build-up, in-game coverage and post-match analysis from Spain vs England across Sky Sports' digital platforms on Sunday; kick-off 11am.
You can also follow the latest from Australia and New Zealand on Sky Sports News with Anton Toloui, Gail Davis plus much more.
