Man City's Raheem Sterling might be set to become the face of Puma's global strategy

Raheem Sterling celebrates scoring from the penalty spot for Manchester City against Wolves

German kit manufacturers Puma are closing in on a record-breaking £100m deal to sign Manchester City and England winger Raheem Sterling.

The Premier League star's present deal with Nike runs out in less than eight weeks (June 30) - and rival brands including Under Armour, Adidas and New Balance have been pursuing Sterling's signature for more than two years.

If the deal is agreed, Sterling would become Puma's highest-paid footballer and the face of their global advertising strategy.

The 25-year old has become a hugely sought-after commercial commodity thanks to his performances for club and country - and a series of statements on racism within the game.

The coronavirus pandemic continues to have a dramatic effect on the finances of all football-associated businesses but it's thought the Puma deal is similar to the £100m 10-year deal offered by Nike's subsidiary Air Jordan last year.

Image: Sterling has excelled for Man City and England - and has also been an articulate opponent of racism

If the deal goes through, Sterling could collaborate on the development of a sportswear range with American rapper Jay-Z, who doubles up as Puma's creative director.

The England winger is no stranger to the Puma brand, which already has a 10-year £650m deal as Man City's kit suppliers.

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City boss Pep Guardiola signed up last summer to their portfolio, which already includes Sterling's team-mates Sergio Aguero, David Silva and Oleksandr Zinchenko.

Nike remain hopeful of finding a way to keep Sterling as the top player in their Premier League portfolio, but that scenario is looking increasingly unlikely.

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