The Women's World Cup takes place in Australia and New Zealand; tournament runs from July 20 - August 20; England begin their campaign against Haiti in Brisbane on July 22; Sarina Wiegman's side are looking for a first World Cup success
Wednesday 3 May 2023 12:47, UK
An ex-FIFA council member has hit back at "outrageous" claims from Gianni Infantino that the Women's World Cup may not be broadcast in the 'big five' European nations.
England's quest for a first world title begins in Brisbane on July 22, but so far no deal has been announced for the European champions' broadcast rights in the UK, with Spain, France, Italy and Germany also among those singled out by FIFA president Infantino on Monday.
Infantino branded offers for the tournament, which is being sold as a standalone package where historically it was bundled with the men's World Cup, as "a slap in the face of all the great FIFA Women's World Cup players and indeed of all women worldwide" in an Instagram post.
However, former council member Moya Dodd has spoken out against Infantino and FIFA's methods, saying they had historically undervalued the tournament and used it to inflate the price of the tender process for the men's World Cup.
"Now that FIFA has decided to sell the rights separately, it's no surprise that the buyers don't want to pay the same big numbers twice," Dodd told the Sydney Morning Herald.
"Effectively, the industry was trained to pay big money for the men's World Cup and treat the women's equivalent as worthless. At the same time, the women were told they didn't deserve prize money or equal pay because they didn't bring the revenues.
"It's actually quite outrageous. For FIFA to now say that all women's revenues will go straight into women's football overlooks the fact that the value of the women's rights have until now been used to inflate the value of men's football."
Dodd said that instead of threatening broadcasters FIFA should review all of its bundled deals and attribute a fair proportion to the women's game.
"If in fact the Women's World Cup gets 50-60 per cent of the viewers of the men's, as FIFA says, that should amount to a sum in the billions," she added.
In his post on Instagram which prompted Dodd's response, Infantino had written: "Today, I have repeated my call for broadcasters to pay a fair price for FIFA Women's World Cup 2023 media rights. We did our part: FIFA has raised the prize money to USD 152 million, treble the amount paid in 2019 and 10 times more than in 2015 (before I became FIFA president).
"However, the offers from broadcasters, mainly in the 'Big 5' European countries, are still very disappointing and simply not acceptable, especially considering that: 1) 100 per cent of any rights fees paid would go straight into women's football, in our move to promote actions towards equal conditions and pay; 2) Public broadcasters in particular have a duty to promote and invest in women's sport.
"3) The viewing figures of the FIFA Women's World Cup are 50-60 per cent of the men's FIFA World Cup (which in turn are the highest of any event), yet the broadcasters' offers in the 'Big 5' European countries for the FIFA Women's World Cup are 20 to 100(!) times lower than for the men's FIFA World Cup; and 4) concretely, whereas broadcasters pay USD 100-200 million for the men's FIFA World Cup, they offer only USD 1-10 million for the FIFA Women's World Cup.
"This is a slap in the face of all the great FIFA Women's World Cup players and indeed of all women worldwide. So, to be very clear, it is our moral and legal obligation not to undersell the FIFA Women's World Cup. Therefore, should the offers continue not to be fair (towards women and women's football), we will be forced not to broadcast the FIFA Women's World Cup into the 'Big 5' European countries.
"I call, therefore, on all players (women and men), fans, football officials, Presidents, Prime Ministers, politicians and journalists all over the world to join us and support this call for a fair remuneration of women's football. Women deserve it! As simple as that!"
The tender process for UK broadcasting rights to the tournament, hosted by Australia and New Zealand between July 20-August 20, opened in June 2022 with a bid deadline of July 12 that year.
It followed the Government's April 2022 announcement that both the Women's World Cup and UEFA Women's EURO would be added to the Listed Events Regime, "crown jewels" sporting events that must be offered to free-to-air broadcasters, limiting potential bidders.
The PA news agency understands that there are positive discussions ongoing with potential UK broadcasters, but no concrete deal has been agreed.
The 2023 tournament will also be the first Women's World Cup to take place under FIFA's overhauled commercial structure, announced in 2021, which for the first time "unbundled" the women's game from the men's, allowing brands to take up dedicated partnerships exclusively for its women's football programmes.
