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West Brom's Semi Ajayi receives racist abuse after Liverpool loss

The 27-year-old Nigeria international played the full 90 minutes at The Hawthorns, where the relegated Baggies went down 2-1 following a dramatic late winner from Reds goalkeeper Alisson Becker; player added 'Instagram sort it out'

West Brom's Semi Ajayi revealed he suffered racial abuse after the late defeat to Liverpool
Image: West Brom's Semi Ajayi revealed he suffered racial abuse after the late defeat to Liverpool

West Brom defender Semi Ajayi has revealed he was subjected to racist abuse on social media following Sunday's Premier League defeat to Liverpool.

The 27-year-old Nigeria international played the full 90 minutes at The Hawthorns, where the relegated Baggies went down 2-1 following a dramatic late winner from Reds goalkeeper Alisson Becker.

Ajayi, responding to a post on his account, wrote: "Yet again, I come on Instagram to more racial abuse after a game." The centre-half added: "Instagram sort it out."

Earlier this month, the Football Association called on the Government to introduce legislation to compel social media companies to do more to stop online abuse.

That followed a four-day social media boycott which saw football organisations, clubs, players, other sports stars, major businesses and media outlets fall silent in protest.

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Kick It Out Chief Executive Officer Tony Burnett says the social media boycott is just a start and still wants companies to take these four steps to prevent more abuse.

But since the blackout, police have launched an investigation into "vile racist abuse" of Swansea striker Morgan Whittaker, while Manchester City's Raheem Sterling, Manchester United's Fred and Wales international Rabbi Matondo have also been targeted.

Sky Sports News has contacted Facebook, who owns Instagram, for comment while Facebook has also declined to put a representative forward for interview on camera.

Ajayi calls for social media companies to act

Reflecting on the abuse he has suffered on social media, Ajayi reiterated the suggestion that accounts should be registered in order to deter individuals from posting offensive messages, which they can currently do anonymously.

"I just think it's becoming far too frequent these days," he said on Monday.

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Culture secretary Oliver Dowden says the launch of an Online Safety Bill is about ‘taking serious action’ in the fight against social media abuse and discrimination.

"As an opposition fan watching the game, you shouldn't be able to just come on Instagram, or any social media platform, and send an opposing player abuse.

"The only way to stamp it out is if social media platforms require you to hand in a form of ID to prove who is behind the account.

"Therefore, if that account is found to be violating any rules, you know exactly who it was that did it.

"These fans can hide behind their anonymity and get away with whatever they want to say.

"That's the next step that needs to be taken."

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This is the message from Sky Sports presenters and reporters, who have united in supporting a new campaign aimed at raising awareness of online hate and abuse on social media

Hate Won't Stop Us

Sky Sports is committed to making skysports.com and our channels on social media platforms a place for comment and debate that is free of abuse, hate and profanity.

For more information, please visit: www.skysports.com/hatewontstopus

If you see a reply to Sky Sports posts and/or content with an expression of hate on the basis of race, colour, gender, nationality, ethnicity, disability, religion, sexuality, age or class, please copy the URL to the hateful post or screengrab it and email us here.

Kick It Out reporting racism

Online Reporting Form | Kick It Out

Kick It Out is football's equality and inclusion organisation - working throughout the football, educational and community sectors to challenge discrimination, encourage inclusive practices and campaign for positive change.

www.kickitout.org

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