FA chiefs hire bankers to kick off talks on Women's Super League future

The Football Association has appointed Rothschild to review strategic options for the Women's Super League future financing, Sky News learns; WSL coverage will begin on Sky Sports in September 2021 with at least 35 games exclusively live

Man City Women's Lauren Hemp and Chelsea Women's Jo So-Yun in action during a top-of-the-table WSL clash
Image: Man City Women's Lauren Hemp and Chelsea Women's Jo So-Yun in action during a top-of-the-table WSL clash

Football bosses are kicking off talks about the future of the Women's Super League (WSL) that could trigger a bidding war between private equity investors.

Sky News has learnt the Football Association (FA) has appointed Rothschild, the investment bank, to advise it on financing options for the WSL.

Sources said the process, which is at an early stage, would examine whether to create a 'newco' which held the commercial rights to the WSL.

The FA is determined to establish greater financial independence for the elite women's league, and recently secured what was described as a "game-changing" multimillion-pound broadcast deal with Sky Sports - which shares an owner with Sky News - and the BBC.

At least two private equity firms, Bridgepoint and CVC Capital Partners, have already expressed an interest in buying a stake in the WSL's commercial arm.

Both have substantial experience of investing in top-class sport, and their expertise is said to appeal to a number of leading football decision-makers.

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Sky Sports has announced a three-year deal with the FA to become the primary broadcaster of the Barclays Women's Super League from September 2021

Insiders said, however, a decision had yet to be made about whether such a stake would be sold, and a debt deal would also be explored by Rothschild.

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The FA's review comes after a tumultuous week for the men's game in Europe.

A continental Super League, details of which were revealed by Sky News last October, was announced and rapidly abandoned by the six richest Premier League clubs amid a public and political outcry.

In its initial statement about the plans, the Super League said it would launch a women's equivalent competition "as soon as is practicable".

The WSL season is approaching its conclusion with Chelsea, chasing a historic quadruple, leading the table ahead of Manchester City.

The 12 WSL member clubs also include Arsenal, Aston Villa and Bristol City.

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Under one scenario, the clubs and the FA would jointly own a new commercial rights company alongside a new private equity backer.

A football club executive said this weekend they expected this to be the outcome of the Rothschild-led review.

Nevertheless, such a plan could pave the way for a tussle with the Premier League for control of the women's top flight.

Last June, Richard Masters, the Premier League's chief executives, told MPs it remained interested in taking control of the WSL.

"We decided collectively-that is the Premier League and the FA together and the WSL and Women's Championship Board-that now was not the right time, but we will return to that topic at some point in the near future," he said.

The Guardian reported last year a majority of WSL clubs opposed the idea of a takeover by the Premier League amid concerns the women's game would play second-fiddle to its wealthier male counterpart.

A deal to commercialise and promote the WSL more effectively would provide the FA with a boost to its coffers at an opportune time, given the impact of the pandemic.

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Former England international Sue Smith says she was never in favour of proposals for a breakaway European Super League

The governing body has been forced to axe more than 100 jobs because of a £300m funding deficit caused by the coronavirus pandemic.

Top-flight women's football in England has seen a sharp uptick in interest since the national team reached the World Cup semi-final in 2019, losing 2-1 to the USA.

Barclays has become title sponsor of the WSL and has pledged to inject substantial sums into helping grow the sport at grassroots levels.

The FA also brought in Dawn Airey, a heavyweight media executive, as chair of the WSL and the second tier, the Women's Championship.

In the US, women's football has seen record television audiences since the resumption after the first lockdown.

The financial value attached to the WSL is unclear, but sports industry figures say they expect the FA to consider "credible proposals".

The interest of buyout firms in taking a stake in the WSL offers further interest in the booming interest in elite sports series from private equity investors.

Silver Lake, another private equity group, has invested hundreds of millions of pounds in Manchester City's parent company, City Football Group.

The FA and Rothschild declined to comment on Saturday.

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